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BRAWNY WOMAN REPLACES ICONIC BRAWNY MAN

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ATLANTA – Paper towel company Brawny is commemorating Women’s History Month by replacing its iconic Brawny Man with the Brawny Woman.  The Brawny Woman is part of the #StrengthHasNoGender initiative, which was originally started by Georgia-Pacific, Brawny’s parent company.  This is the initiative’s second year celebrating women in science, technology, engineering and mathematics.

Brawny Woman rolls are available in 8-roll packages all throughout March in Walmart stores nationwide.  Sales of the product will help fund a $75,000 donation to Girls Inc.’s SMART program, which encourages girls interested in STEM fields.