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JAPAN LAUNCHES WORLD’S FIRST FROZEN COCA-COLA SQUEEZE POUCH

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Coca-Cola Japan keeps introducing enviable limited-edition flavors and pushing the technological boundaries of beverage-drinking with wild new soda inventions. Earlier this year, Coca-Cola Japan even released a laxative version of Coca-Cola as a new health product, and in 2016 they managed to create a bottle of liquid Coca-Cola that turned into a frozen Coke slushie as if by magic when opened. Now they’ve come out with an even cooler way to serve frozen Coca-Cola, and they’ve introduced the world’s first frozen Coca-Cola slushies in convenient, hand-held squeeze pouches.

According to Sora News 24, Coca-Cola Japan says the frozen Coca-Cola pouches have been in development for eight years and went through 100 prototypes before landing on this design and formula. It apparently takes a lot of effort to make sure the Coca-Cola flavors taste right, without getting too intense or watered-down with freezing. The first frozen soda pouches on the market are Coca-Cola Frozen Lemon, which taste like classic Coca-Cola with a bit of lemon flavor, which the company says makes a refreshing, sherbet-like beverage for summer.

The frozen pouches went on sale on April 16 for 130 yen, or about $1.22. The pouches are resealable, and customers are advised to “massage” their pouches to achieve their desired degree of crunch and slushiness.

The frozen Coca-Cola pouches will be sold pre-frozen in stores for people who want to slurp them right away, and also un-frozen, for people who want to take them home and put them in their own freezers.

Frozen soda slushies in handy pouches sound like a game changer, so clearly Coca-Cola Frozen Lemon will not be the only frozen Coke product to hit the shelves in pouch form. Coca-Cola Japan has already announced frozen Fanta pouches are on their way soon.

Everybody who does not currently live in Japan will just have to hope the frozen-pouch technology makes it to the rest of the world, and it doesn’t join New Coke on the list of the world’s most hilarious food and drink product fails.


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