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TOYS “R” US LIQUIDATION COULD COST TENS OF THOUSANDS OF JOBS

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Toys “R” Us is expected to start court proceedings to liquidate as soon as tomorrow. That’s a first legal step in moving to close all of its 850 brick-and-mortar stores in the U.S. and to lay off up to 33,000 workers.

The retailer, which declared bankruptcy in September, was unable to convince creditors to refinance its more than $5 billion in debt, a crushing load that experts say hampered its ability to adapt to the growth in online shopping, among other consumer trends. Toys “R” Us’ international businesses, which have operations in 38 countries, aren’t covered by the filing, a person close to the situation said.

Other details such as what will happen to Toys “R” Us gift cards and whether employees will receive severance haven’t been worked out.

Liquidating Toys “R” Us would to the largest layoff in the retail sector since at least 2015 and would be 12th-largest job cut announcement since 1993, trailing the 34,000 people who lost their jobs when Circuit City went out of business in 2009, according to Challenger, Grey & Christmas, an executive outplacement firm. Last year alone, retailers cut 76,000 jobs as 7,000 stores closed.

“It would be a tough market for those folks to go into with their specific skills,” said Andy Challenger, a vice president at Challenger Grey.

According to Bloomberg, Toys “R” Us has missed payments to some suppliers without explanation and has quit negotiating on money owed before its initial bankruptcy filing last fall, when CEO David Brandon declared that “today marks the dawn of a new era at Toys “R” Us where we expect that the financial constraints that have held us back will be addressed in a lasting and effective way.”

A spokesperson for Toys “R” Us declined to comment.

The big-box toy retailer’s demise was years in the making. The chain was hobbled by debt stemming from the 2005 leveraged buyout by KKR, Bain Capital and Vornado Realty Trust. That deal placed it at disadvantage against larger rivals such as Amazon, Walmart and Target, which have made inroads in the toy market in recent years. A 2016 IBISWorld report estimated Toys “R” Us’ share of the retail toy market was 13.6 percent, lagging Amazon’s 16.3 percent and Walmart’s 23.9 percent.

“It’s a matter of falling behind and never being able to catch up,” said Charles F. Kane, senior lecturer in technological innovation, entrepreneurship and strategic management at the MIT Sloan School of Management. “You have got to tie this back to the debt structure that they have. They probably didn’t have the money to invest [in their business].”

Under Brandon’s leadership, Toys “R” Us boosted spending on its website, which critics had complained was too difficult to use, and he revamped the company’s executive ranks. Brandon also recently unveiled a plan to make the retailer’s stores more tech-savvy with an augmented reality experience.

Even so, the liquidation came as a surprise to Greg Portell, lead partner in the retail practice of A.T. Kearney, a global strategy and management consulting firm. Portell said the struggling retailer’s financial performance was “actually not bad” for a sector where financial challenges abound.

“They are an $11 billion retailer,” Portell said. “For the financing world to say that they don’t see a path forward for them is somewhat disappointing.”

The retailer’s sprawling warehouse-like stores also were a turn-off to consumers who are looking for “experiences” while they shop. The stores may have a difficult time finding buyers given their size, according to Portell.

“Consumers aren’t turning to a store like Toys “R” Us for convenience,” he said, “because that’s something that a Walmart or an Amazon or a Target can do online.”

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